Author: admin

Kafnu Alexandria draws the new generation of creators into its community

SYDNEY, Feb. 15, 2019 /PRNewswire/ — International hospitality group Next Story Group marks the market entry of its genre-defining Kafnu brand into Australia with the opening of Kafnu Alexandria in Sydney. Kafnu Alexandria, set to open on Friday, 1 March, is the Group”s fourth Kafnu property and it joins the growing international Kafnu network which has properties in Hong Kong, Taipei and Bengaluru.

Logo –
Logo –

All Kafnu members have access to all Kafnu properties around the world. This enables members to stay connected to the Kafnu community and continue to enjoy the benefits of engaging spaces, locally-relevant facilities and thoughtful amenities when they travel for work and leisure.

Kafnu takes its name from a hamlet in Himachal Pradesh in the northern part of India, where adventurers rejuvenate, refresh and reflect before their ascent towards the Himalayan summit. Combining the best elements of a shared work space, boutique hotel and social community, Kafnu properties are strategically-located and designed to foster co-creation, co-exploration and co-innovation. Kafnu aims to elevate the individual and collective potential of its members, who include creators and business owners, and to support them in their journey to success by providing the ideal environment for them to work, rest and socialise.

The 3,000-sqm Kafnu Alexandria is located next to the iconic The Grounds of Alexandria, within one of Sydney”s thriving creative and industrial hubs. Kafnu Alexandria is also just 5 minutes from Sydney Airport. Members enjoy 24/7 access to the unique and convenient facilities that span two levels. Multiple work space configurations and meetings rooms support productivity, while purpose-built media production and podcast studios offer added utility to tech-savvy members. There are also 16 luxuriously furnished guest rooms for a good night”s rest and a bespoke gin bar, where members can unwind and socialise. A virtual fitness studio ensures that members can stay on track with their fitness regimens, and as an added convenience, Kafnu membership also comes with GoGet car membership.

‘We are excited to introduce the Kafnu brand to Australia,’ said Simon Hall, General Manager of Kafnu Alexandria. ‘What sets Kafnu Alexandria apart is our positive community culture, which encourages members to share experiences, learn from one another, work together and inspire one another to achieve even more. We are building a vibrant community of hyphenates, entrepreneurs and trailblazers, and we will support their success through bespoke activities, including talks, workshops, seminars, and industry-specific events that facilitate networking and collaboration.’

About Next Story Group

Next Story Group creates and transforms urban spaces into thriving communities by harnessing the power of human imagination and innovation. The group currently owns, manages and franchises 37 hotels and resorts in Australia and Thailand, bearing its brands including Next Hotels, Sage Hotels and LinQ Hotels. It also manages four Kafnu properties in Hong Kong, Taipei, Bengaluru and Sydney. For more information:

Read Full Article

Gululu ‘talks back’ to kids as it motivates them to keep hydrated

Gululu, the world”s first interactive water bottle designed to keep kids hydrated, today announces the Australian market launch of Gululu Talk! This marks a major step forward in the product”s interactivity and toward the brand”s goal of enabling kids to love drinking water and build a healthy habit.

According to a study by the Harvard School of Public Health, dehydration in children can result in poor health, including cognitive and emotional problems, and is associated with diabetes and obesity. Research by the UK Natural Hydration Council found that if children become dehydrated, their auditory number span, visual attention and fine motor skills in school – such as their handwriting and ability to copy text – will be significantly reduced.

Invented by Bowhead Technology, Gululu helps children stay hydrated by engaging them to care for a virtual pet. As kids drink more water from their Gululu interactive water bottle, their chosen virtual pet grows and makes friends. At the same time, Gululu keeps parents informed of their children”s hydration progress through a connected smartphone app.

Gululu Talk is the latest introduction to the brand”s innovative line featuring a sound speaker, which allows the pets to talk to children for the first time, using over 200 phrases and different voices for the individual pet characters.

Australia launch – Gululu is available at Costco across Australia in selected locations, it is also available online at and . We have also partnered with the Montessori educational schools.

Since its global launch in October 2016, Gululu has developed an operational model of frequent content updates to keep users engaged toward building a healthy habit. Every two weeks, Gululu introduces additional features, such as new thematic online campaigns, drinking animations and accessories for pets. Children can redeem the accessories for their pets along their journey of discovering the Gululu Universe. More pet characters are expected to come to expand the Gululu Universe.

The multiple aspects of social interaction and user-generated content are important to promote Gululu users” engagement and retention. Users have been invited to co-create content and Gululu allows users to make friends by shaking bottles next to each other or on the app remotely, check the social leader board for the game progress, and send emoji animations to each other in the bottle.

As of December 2018, approximately 70,000 units of Gululu have been shipped globally across 70 countries. The company is enhancing its patented IP by branching out into diverse formats such as its own music and songs, and preparing for animated short videos. On its mission to perfect children”s well-being, Bowhead Technology is also in the process of making several new products and developing an AI based version of Gululu for the next generation to strengthen the user interaction. A non-bottle innovative product addressing other healthy habits is also under way.

Tel: +612-96486268

SYDNEY, February 11, 2019 /PRNewswire/ —

Read Full Article

According to the new market research report Ligation Devices Market by Product (Hand-held Instruments, Accessories), Procedure (Minimally Invasive & Open Surgery), Application (Gynaecology, GIT, Cardiothoracic, Urology), End User (Hospital, Nursing Homes) – Global Forecast to 2024′, published by MarketsandMarkets™, the Ligation Devices Market is expected to reach USD 1,189 million by 2024 from USD 876 million in 2019, at a CAGR of 6.3%.

Don”t miss out on business opportunities in Ligation Devices Market

Accessories dominated the Ligation Devices Market in 2018

By product, the Ligation Devices Market is segmented into handheld instruments and accessories. In 2018, the accessories segment accounted for the largest share of the market. The large share of this product segment can be attributed to the increasing volume of surgical procedures resulting in high demand for accessories.

Browse in-depth TOC on ‘Ligation Devices Market

80 – Tables

30 – Figures  

110 – Pages  

Get 10% Free Customization on this Report:

Gastrointestinal & abdominal surgeries held the largest share of the applications market in 2018

Based on applications, the Ligation Devices Market is segmented into gastrointestinal & abdominal surgeries, gynecological surgeries, cardiovascular surgeries, urological surgeries, and other applications such as wound, ENT, and cosmetic applications. In 2018, the gastrointestinal & abdominal surgeries segment accounted for the largest share of the Ligation Devices Market. The large share of this segment can be attributed to the increasing incidence of gastrointestinal cancer and the growing number of cholecystectomy and hernia treatment procedures.

Hospitals were the largest end users of ligation devices in 2018

By end user, the Ligation Devices Market is segmented into hospitals and other end users. The hospitals segment accounted for the largest market share in 2018 while the other end users segment is projected to grow at the highest CAGR during the forecast period. The large volume of surgical procedures performed in hospitals is the major factor driving the growth of this segment.

Inquiry Before Buying:

North America commanded the largest share of the Ligation Devices Market in 2018

North America commanded the largest share of the Ligation Devices Market. The large share of North America in this market can be attributed to the increasing prevalence of cancer and hernia, the growing number of bariatric surgeries, growing healthcare expenditure, increasing preference for MIS, and the favorable reimbursement scenario for laparoscopic surgeries.

Some of the major players in this market include Ethicon (Johnson and Johnson) (US), Teleflex Incorporated (US), Olympus (Japan), Applied Medical (US), ConMed (US), Cooper Surgical (US), Genicon (US), Grena Think Medical (UK), B.Braun (Germany), and Medtronic (Ireland).

Browse Adjacent Markets: Medical Devices Market Research Reports & Consulting

About MarketsandMarkets™ 

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies” revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the ‘Growth Engagement Model – GEM’. The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write ‘Attack, avoid and defend’ strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets”s flagship competitive intelligence and market research platform, ‘Knowledge Store’ connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

Mr. Shelly Singh
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA: +1-888-600-6441
Research Insight: 
Visit Our Website:


CHICAGO, Feb. 11, 2019 /PRNewswire/ —


Read Full Article

On February 6, the St Kitts and Nevis Government issued a press release announcing the introduction of a new layer of security to its Citizenship by Investment (CBI) Programme. Digital fingerprinting is to be included as a new part of the already extensive due diligence procedures applied to Programme applicants. Repeatedly hailed by industry experts for its robust due diligence, St Kitts and Nevis will become the only Caribbean CBI jurisdiction to operate a digital fingerprinting system. The addition displays the Federation”s commitment to a Programme based on integrity.

Launched in 1984, St Kitts and Nevis” Programme is one of the industry”s most successful. Aspiring economic citizens can obtain second citizenship in return for an investment into a national development fund: the ”Sustainable Growth Fund”. The Government”s move to reinforce the Programme”s integrity is important not only for the nation”s international standing, but for applicants” personal reputations. Economic citizens are frequently entrepreneurial businesspersons, for whom a strong business reputation is essential. By strengthening security procedures, St Kitts and Nevis will be able to better safeguard the reputations of successful applicants.

The news broke at a recent citizenship event in Dubai hosted by Minister of Foreign Affairs the Hon. Mark Brantley. CBI agents and citizens attended the event, and Minister Brantley was joined by Attorney General Vincent Byron Jr. and the Head of the Citizenship by Investment Unit Les Khan. Mr Khan revealed that the necessary legislative framework for this introduction of biometric data is already established. He said, ‘agents looked at this new addition in a positive light because they are also interested in ensuring that we get the best people and that we don”t get any rogue individuals into our programme. This is something that is very important in that region, particularly because of the possibility of terrorist financing and terrorist activity, so we have to be very careful.’

Minister Brantley also took the opportunity to alleviate concerns surrounding unsanctioned discounts on the Programme”s real estate option seen last year. He stated that a full police investigation is underway and that the Government intends to bring justice to those responsible.

International legal advisory CS Global Partners is government-mandated to promote St Kitts and Nevis Citizenship by Investment Programme.

LONDON, February 7, 2019 /PRNewswire/ —

Read Full Article

Push Doctor, the UK”s leading digital health provider, has selected Datix as its patient safety software provider, moving patient safety beyond the physical walls of the healthcare provider and into the burgeoning virtual healthcare space. Push Doctor will deploy three Datix modules – Incident, Dashboard, and Risk Register – which will enable the digital physician practice to transform its current reporting system by improving accuracy of incident reports, standardising reports, and triangulating incident and risk data to identify improvement opportunities.

Push Doctor provides digital consultations to hundreds of thousands of patients each year. Push Doctor selected Datix not only for its established expertise and credibility, but also for the patient safety best practices Datix has developed from more than 30 years of working with healthcare providers to reduce preventable patient harm.

‘A key differentiator was that the Datix system could be configured around our individual policies, processes, and culture,’ said Wais Shaifta, CEO of Push Doctor. ‘The connectivity between incident and risk data is key to us, as it will provide us with a complete overview of all of our data and allow us to more accurately pinpoint areas for improvement, something that we couldn”t do with our previous system. We”re keen to start standardising our processes and improving accuracy with Datix.’

Push Doctor”s GPs are located remotely throughout the UK, which has posed a challenge in creating a clear or easy process for reporting incidents or risks. With Datix, however, all users will now have access to an instant incident reporting function, which will improve reporting rates, accuracy, and – ultimately – safety.

The three modules being implemented will provide Push Doctor with a user-friendly system that will make for easy engagement and standardisation of best practices for the diverse background that make up the online service. Employing a strong incident management tool will mean users can focus on their specialities and automate event notification. In addition, reports will be simplified, making them easier to understand, and stored in a central repository, eliminating challenges Push Doctor has previously experienced with management reporting.

‘Datix is on the leading edge of revolutionising healthcare”s approach to patient safety, and Push Doctor is on the leading edge of transforming the healthcare delivery system – which is why we are so excited about this partnership,’ said Claire Aldred, Datix Vice President Commercial UK and EU. ‘Two innovative companies working together to enhance the fast-growing online healthcare sector will create learning opportunities that this new alliance will open up for the benefit of patients across the UK.’

About Datix 
Datix has been a global pioneer in the field of patient safety over the past three decades and today is the leading provider of software for patient safety, risk management and incident reporting for the healthcare sector.

Datix aims to build and promote a culture of safety within healthcare organisations, recruiting professionals who are passionate about improving healthcare and championing technological innovation. Datix continually invests in its software and services, maintaining a leadership position at the forefront of the worldwide patient safety movement.

Datix is focused on the health and social care sector. Its customers include public and private hospitals, primary care providers, GP surgeries, mental health and ambulance service providers. Within the UK this includes over 80% of the National Health Service. Internationally the Datix client base is growing rapidly and includes large scale deployments in the USA and Canada as well as customers in Europe, Australia and the Middle East. Datix has offices in London, Chicago and Washington DC, with partners in the Middle East, Australia and New Zealand.

About Push Doctor 
Push Doctor was the UK”s first platform to offer video consultations with patients online and via smartphone – offering quick, easy and convenient access to NHS trained doctors.

Today, Push Doctor connects thousands of patients each week with a UK GP, with appointments available in just minutes.

The service treated over 1,000 different condition types last year including a wide range of infections, gastric, respiratory and mental health conditions. 9 out of 10 people got the help they needed first time.

The brand continues to evolve to encompass a broader range of medical conditions, health, wellness and lifestyle products / services as it treats the nation, with the core goal of enabling its customers to live happier, longer lives.

LONDON, January 29, 2019 /PRNewswire/ —


Read Full Article

U.S. food supplement ingredients market revenue to witness growth at over 7% to 2024 as growing occurrence of various chronic disease such as diabetes, heart attacks and arthritis will boost requirements for dietary supplements owing to their ample health benefits driving industry growth.

     (Logo: )

Food Supplement Ingredient Market size will exceed USD 2 Billion by 2024, according to new forecast statistics by Global Market Insights, Inc. Increasing obesity rates among children and adults owing to change in lifestyle patterns and consumption of food products may drive the food supplement ingredients market demand. Increasing trend towards weight management among working professional group owing to hectic lifestyle may drive the product demand.

Request for a sample of this research report @

Food supplement ingredients requirement is rapidly growing owing to their rich nutrient content, of vitamins, iron, and minerals which are further required for balanced nutrition. Companies are highly engaged in marketing their food supplement products to athletes thereby increasing their sports performance. Well-trained and recreational athletes require these food and dietary supplements for improving performance and achieve a viable edge.

Vitamin B12 food supplement ingredient was valued at over USD 60 million in 2017. These are served as a supplement ingredient which can be taken in the form of tablets or powder. Significant vitamin B12 deficiency among geriatric population is creating a huge health concern where food supplements play a vital role in the production of DNA, nerves, and blood cells which is likely to stimulate market growth.

Food supplement ingredients from amino acid may register significant growth at over 4.5% by the end of forecast period. Amino acids are used by various gym professionals as they aid in muscle building and are considered essential in burning fats. These supplements also aid in improving sports performance for athletes, which may drive the product demand.

Browse key industry insights spread across 250 pages with 312 market data tables and 32 figures & charts from the report, Food Supplement Ingredients Market Size, By Product (Vitamins {Vitamin A, Vitamin C, Vitamin B6, Vitamin B12, Vitamin D}, Amino Acid, Probiotics, Omega-3, Collagen Peptides, Folic Acid, Oxalic Acid, Magnesium, Iron), By Form (Powder, Liquid, Tablets, Capsules, Gel), By End-Use (Infant, Children, Adults, Pregnant Women, Old-Aged), Industry Analysis Report, Regional Outlook (U.S., Canada, Mexico, Germany, UK, France, Italy, Spain, Poland, China, India, Japan, South Korea, Indonesia, Malaysia, Thailand, Brazil, South Africa, Saudi Arabia, UAE), Application Potential, Price Trends, Competitive Market Share & Forecast, 2018 2024 in detail along with the table of contents:

Food supplement ingredients in capsule form was valued at over USD 155 million in 2017. Easy availability & absence of odour in capsules along with an upsurge in chronic diseases among the significant elderly population should promote the food supplement market growth of products in capsule forms.

Food supplement ingredients from pregnant women was valued at over USD 105 Million in 2017. Growing cases of delayed childbirths owing to a rise in the number of working women, disposable incomes, and growing prescription of prenatal vitamin supplements to improve embryo health should stimulate the product demand. Furthermore, these products offer various nutrients such as iron, folic acid, calcium, and iodine, which minimize the risk of neural tube defects at birth and fill dietary gaps in pregnant women, which should boost market growth.

Germany food supplement market from vitamin is anticipated to surpass USD 100 million by 2024. Growing adoption of these products owing to their consumption for maintaining overall health may drive the regional demand. Increasing trend towards self-medication owing to increasing awareness regarding OTC products may drive the regional industry growth.

Make an Inquiry for purchasing this report @

China food supplement ingredients from amino acid was valued at over 5 million in 2017. Sports is an essential part in Chinese culture which require various nutritional products to boost their overall performance. Amino acid aid in building muscle and reduce fat levels in the body maintain a balanced weight, which may drive the regional growth.

Naturex, Nestle, Lonza, Herbalife Nutrition and Pfizer are key players in food supplement ingredients market. Introduction of new products and continuous enhancement in R&D may drive the industry growth.

Browse More New Reports: 

1. Oryzanol Market Size By Application (Pharmaceuticals, Cosmetics, Nutraceuticals & Sport Supplements), Industry Analysis Report, Regional Outlook (U.S., Canada, Germany, UK, France, Italy, Russia, China, India, Japan, South Korea, Thailand, Brazil, Mexico, Argentina, Saudi Arabia, UAE, South Africa), Growth Potential, Price Trends, Competitive Market Share & Forecast, 2019 – 2025

Global Oryzanol Market size was worth over USD 1.4 billion in 2018 and will witness over 13% CAGR up to 2025.

Read more @

2. Isoflavones Market Size By Source [Soy (Food & Beverages, Nutraceuticals, Cosmetics), Chickpea (Food & Beverages, Nutraceuticals, Cosmetics), Red Clover (Food & Beverages, Nutraceuticals, Cosmetics)] Industry Analysis Report, Regional Outlook (U.S., Canada, Mexico, Germany, UK, France, Italy, Spain, Russia, Poland, Denmark, China, India, Japan, South Korea, Thailand, Australia, Malaysia, Brazil, Argentina, Saudi Arabia, UAE, South Africa), Application Potential, Price Trends, Competitive Market Share & Forecast, 2019 – 2025.

Global Isoflavones Market size was over USD 13.5 billion in 2018 and industry expects consumption above 650 kilo tons by 2025.

Read more @

About Global Market Insights 

Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.


Contact Us:
Arun Hegde
Corporate Sales, USA
Global Market Insights, Inc.
Phone: +1-302-846-7766
Toll Free: 1-888-689-0688

Latest News:

SELBYVILLE, Delaware, January 29, 2019 /PRNewswire/ —


Read Full Article

There is a lot of scope for people to earn money online. One of the most effective ways for you to earn a substantial income online is to start your own affiliate network. Although there are various other methods and potential for you to earn money, affiliate marketing is not only one of the best but also the most reliable ways to you to start building a business that will help you to grow.

A number of people who started off as small affiliate marketers have now established their own small business and are continuing to grow. If you are planning to establish your own affiliate network then it’s important for you to make the right decision and take on the necessary measures so that you can become a successful affiliate marketer.

Choosing The Right Affiliates Network

In order for you to become a successful affiliate marketer you need to make sure you choose the right network. There are a number of different affiliate networks available out there and it might seem easy for you to pick the one that is the most popular, however this might not always work in your favor because you need to understand that when an affiliate marketing network is popular it is going to have a lot of marketers under its wing.

In order for you to grow you need to start off with a lower competition rate and then move to the bigger names in the market. Research is very important and without the right research you will not be able to determine whether an affiliate marketing site is a good site or not. Reading reviews is a great way to start, but you shouldn’t limit yourself to only reading reviews. Take your time to sign up for all the affiliate networks and explore the features for yourself.

Another great way for you to start off on the right foot is to enroll in an affiliate marketing training course. These courses give you a hands-on experience on what you need to expect from the affiliate networking site and how you will be able to benefit from these websites in the best possible manner. Although there are multiple affiliate marketing websites that are available, you need to make sure that you have read through them clearly and you go through all the terms and conditions before you decide to go ahead with one.

Certain affiliate marketing websites have rules with regards to withdrawing your funds and some of them do not allow you to withdraw your funds for up to 3 months. In order for you to be motivated to work you need to see the money coming in which is why websites that holds your money for up to 3 months are not the best websites to begin with.

You do not have to start off with only one affiliate marketing website. You can take your time and choose about two or three websites that you think will work best for you. Once you sign up on this website and you are ready to begin your journey with affiliate marketing you need to then start exploring the products.

Choosing The Right Product

Once you have chosen the right affiliate marketing network create a website that you would like to begin your journey with. You need to then consider which products you would like to promote so that you can earn a substantial amount of money. This is where a lot of affiliate marketers go wrong. There are so many products to choose from that it is only natural that you will get confused and might want to settle down for the products that look like the products that will sell the most. Yes, popular products have a high selling rate however they also have a lot of competition because that’s where all the big giants in the affiliate network are going after.

When you have just started out, selling products that are extremely popular might not be your best choice because these products are more likely to be sold by the most popular affiliate marketer who has been around for a while. The best way to choose a product that you think will work well for you is to divide the products into a list that works well, what you know most and which products you are most interested in. Once you have narrowed down a list of products that you think are good products you need to then choose a product that you understand the best. If you have purchased a product and you have a lot of knowledge on it, this is the best product to start with because you will be able to provide reviews and your own personal experience which is what most buyers look forward to reading.

Purchasing products in order to sell them might seem like a lot of investment, but it’s actually a great way to go because not only will you be able to show people the actual picture of the purchased product you will also be able to tell them your own experience on using the product. Smart affiliate marketers even launch their own YouTube channels where they show videos of the product and how it is being used.

If you plan on using products that are more technical in nature, you might want to consider creating these videos because it could get you a lot of hits and this will help to bring in a lot of money is well. Along with your videos you should also have a blog that talks in detail about the benefits, the uses as well as the cons of the product. Always let people know the truth about a product as it is and do not cover up the flaws that any product has. The more honest you are bitter in the review, the better the readers will like coming back to you and the stronger your network gets.

Read Full Article

There are various reasons why a business requires data that is of good quality and cleaned on a regular asis. One of the major methods of promotion for businesses today happens to be email marketing and in order to you to get good results out of email marketing it is vital that the data your business uses is of the best quality and filtered on a regular basis. Although the pricing of email marketing usually includes the cost of a lot of data that could be used for the promotional activity, you need to understand that when it comes to promotional methods such as email marketing the quantity is very rarely something that matters.

The quality of the data definitely makes a huge difference and when you will use a small amount of data that is of good quality you are going to get better results out of it as compared to when you use a lot of data that was not clean. If you’re wondering how good quality data and right data cleansing services can help you grow your business through email marketing, then is important for you to read on.

The importance of email marketing

Everyone today depends on the internet for their business and promotion and if you don’t have a strong online presence it is going to be very difficult for your business to survive. While there are a number of promotional methods available today, email marketing is not only the most effective but it also happens to be the most affordable option that you will find. Some businesses choose to use email marketing services from a digital marketing agency and other companies choose to establish their own server inside the organization. No matter what method you use, the quality of data that you are going to feed into your system is extremely important for the success of the marketing services.

If you provide the data to a digital marketing agency they will try and clean the data from their end, but you need to understand that you understand what requirements you have better than any other professional agency which is why getting it done on your end makes more sense. With popular services like fuzzy matching and many other data cleaning processes, it is extremely convenient as well as easy for an organization to clean the data regularly so that the data is not only fresh and active but it is filtered and all the duplicate content is taken off.

Email marketing is similar to an advertisement that you would place in the paper, except the receiver needs to open your email in order to see the content inside of it. If you spam the mailbox with too many emails in one go this will force them to report the email that you have sent them or delete it without even taking a look at the content inside. While more stable email addresses that you have accumulated happen to be people who could be your potential customers, you should understand that unless you put this database to good use, you will not get the desired results.

Why you need clean data?

When your data is clean it cuts down a lot of your effort that you would have to put in to manually to filter any email addresses that appears in your data. Even though you might try and filter your data as much as possible, this process is seldom going to happen quickly when done manually. This is why it is best to opt in for professional data cleaning services. Good quality and clean data results in lesser problems with the entire promotional activity and this will lead to less people marking your mail as a spam mail.

These days a lot of businesses invest in server so that they can send out emails on their own. If you happen to be one of these businesses then you already invested a lot of money into the server so that you could send out your mails whenever you wish to. While this might seem like a convenient and affordable option, it is important for you to maintain your server and keep it clean so that nobody reports it as spam. If you send out spam emails on a regular basis your server will eventually get blacklisted. A blacklisted server will not be able to send out emails to the inbox of a recipient and this means that all your promotional activities will be in vain.

When you clean data you get rid of all unwanted email addresses as well as any email address that has been listed as a no contact email address. Any person who is listed as a no contact should not be sent an email because that reports your mail as spam automatically and it could risk your business.

You lose out on all the wrong and invalid email addresses as well as duplicate content when you clean data. This means that the number of contacts that you will be sending out an email to will reduce. Whether you choose to promote your business by sending an email or whether you have a business to do it automatically for you, it will affect the cost of your email campaign. It motivates you to promote your business via mailing because the response that you get is definitely going to be better.

You need to understand that in order for your business to become a successful business you need to choose the right promotional methods and while there are different ways that you can promote your business, email marketing is the most effective. In order for email marketing to work in your favor you need to make sure that you use good quality data that has been cleaned so that your service remains intact and the response that you get from the mailing from time to time is always positive and it helps motivate you.

Read Full Article